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国产电影进入IP时代 小说音乐网剧漫画改编哪家强

东方财经网 2015-04-26 18:31:37 来源:华西都市报
原标题:国产电影进入IP时代

  DEIPZHEDETIANXIA,IPDIANYINGYUELAIYUECHIXIANG。

唐山股指期货配资   XIAOSHUO、YINLE、WANGJU、MANHUA……IPGAIBIANDAODINAJIAQIANG?

唐山股指期货配资   4YUE18RIWAN,DIWUJIEBEIJINGGUOJIDIANYINGJIEDIANYINGPINDAO·HUAYUDIANYINGXINJIAODIANZAIGUOJIATIYUGUANFUGUANJUBAN,WANGJU《DIAOSINANSHI》DAOYANJIANZHUYANDAPENGXIEQIDAYINMUDAOYANCHUNVZUO《JIANBINGXIA》LIANGXIANG,ZHAIDE“NIANDUZUIJUWANGLUOREDUIP”DAJIANG,CHENGGONGSHANGYANLEYICHUWANGJUDENIXI。

  DUIYUDANGXIAYINGSHIQUANLAISHUO,IPWUYISHIZUIZHISHOUKEREDECIHUI。QUNIAN,ZHONGDUOIPGAIBIANDEDIANYINGRU《LAONANHAIZHIMENGLONGGUOJIANG》、《XIAOSHIDAI》XILIE、《TONGZHUODENI》、《CONGCONGNEINIAN》HE《SHIWANGELENGXIAOHUA》DENGDOUZHUANDEPENMANBOMAN,YISHIJIANZHONGDUOXINXINGHULIANWANGDIANYINGGONGSIZHADUIJINLAIQIANGQIAN。

唐山股指期货配资   JINNIANWUYIDANG,JIUYOU《WANWUSHENGZHANG》、《ZUOER》、《HEYISHENGXIAOMO》SANBU“DAIPDIANYING”XIANGJI“HUSI”。IPJIUJINGWEIHEWU?WEISHENMEIPZHEIMELIUXING?“KAIXINMAHUA”HEWANGJU《JIANGHUXUEYUAN》DEZHIPIANRENSONGXINGAOSUHUAXIDOUSHIBAOJIZHE:“YIGEHAOIPKEYIKAIFACHUGEGELINGYUDEHAOCHANPIN,TADESHANGYEJIAZHISHIKEYICHIXUBEIWAJUEDE。”

  优胜劣汰 IP更有吸引力

  ZAIHAOLAIWU,CHAOJIIPDIANYINGDECHENGGONGLIZIZAOJIUYIJINGBIBIJIESHI,RU《HALI·BOTE》、《ZHIHUANWANG》、《XINGQIUDAZHAN》、《BIANXINGJINGANG》DENGXILIEYINGPIAN。YOUSONGXINDANRENZHIPIANRENDEWANGJUZUOPIN《JIANGHUXUEYUAN》,JIUSHIGAIBIANZIKAIXINMAHUADETONGMINGWUTAIJU。ZAITAKANLAI,YINGSHIQUANRUCIZHONGSHIIP,SHI“YINWEIXIANZAIIPSHIXIQUEZIYUAN,YIGEHAOIPKEYIKAIFACHUGEGELINGYUDEHAOCHANPIN,TADESHANGYEJIAZHISHIKEYICHIXUBEIWAJUEDE。YIGEIPZAIMOUYILINGYUCHENGGONGHOUFUZHIDAOLINGYIGELINGYUZHONGCHENGGONGDEJILVBIJIAODA,DUITOUZIFANGLAISHUO,TOUZIYIGEIPFENGXIANJIAOXIAO,YINWEIYIJINGYOUCHENGGONGDEDIZILE。”

  DIANYING《TONGZHUODENI》ZHIPIANRENDUYANGZAIZAOQIANJIESHOUMEITICAIFANGSHI,YECENGTICHUZIJIDUIIPDEKANFA:“DIANYINGGENGJIAWANGGUANZHONGXIWENLEJIANDEJIAODUZOU,BUZAISHIYIDAOYANYIGERENDEXIHAOWEIZHU,CAIDAOZHIZHEIXIEZHUMINGDEIPYUELAIYUEQIANGSHOU,WANGLUOXIAOSHUOSHIJINGGUOHAODUOWANGYOUDEPAIZHUANHEYOUSHENGLIETAI,SUOYICAIHUITEBIEYOUXIYINLI,ZHEISHIDAZHONGCANYUDEGUOCHENG。”

  网剧、音乐圈 IP也没闲着

唐山股指期货配资   RUGUOSHUO2014NIANSHIIPYUANNIAN,NEIMEZAI2015NIAN,ZHEICHANGYOUGUANIPZHENGDUODEZHANZHENGYIJINGYUYANYULIE。CHULEQIANMIANTIDAODE《WANWUSHENGZHANG》、《ZUOER》、《HEYISHENGXIAOMO》,HAIYOUJIHUAZAI2015NIANSHANGYINGDEXIAOSHUOGAIBIANDIANYING《GUICHUIDENG》,YIJIZHENGZAIPAISHEZHONGDE《DAOMUBIJI》、《SANTI》HEJIJIANGKAIPAIDE◆JI》。ZHIDEYITIDESHI,DANGDIANYINGXINGYEBENSHENDECHUANGZAOZHE,FAXIANZIJIDEZUOPINYOUXINGCHENGPINPAIDEKENENG,YEHUITOURUDALIANGZIYUANSUZAOIP。

唐山股指期货配资   IPGENGSHIQIANGDAOLEYINLEQUANHEWANGJUQUAN,YOUWANGJUYANSHENGDEDADIANYING《WANWANMEIXIANGDAO》YIJINGQUERENYOUHUANGJIANXINJIANZHI;《TONGZHUODENI》HUODELEJINGRENDE4.5YIPIAOFANGHOU,《ZHIZIHUAKAI 2015》YEZHENGZAIRUHUORUTUDEXUANCHUANZHONG,《SHUIZAIWOSHANGPUDEXIONGDI》、《XIAOPINGGUO》、《YISHENGYOUNI》YEZHENGZAIGAIBIANCHENGWEIDADIANYINGDELUSHANG。SHENZHIHAIYOUBEIMAYUNJIANGHUODEMINGJUTONGMINGMANHUA《MENGXIANGHAISHIYAOYOUDE,WANYISHIXIANLENI》DEYANSHENGDIANYING。

  原因探究 编剧市场缺好剧?

唐山股指期货配资   YOUYENEIRENSHIDIAOKAN:DANGXIAYINGSHIQUANSHUOPAIXIBUZAISHUO“PAIXI”,ERSHI“IP KAIFA”。ZAISONGXINKANLAI,IPDELIUXING,DUIYINGSHIJU、WANGJUSHICHANGLAISHUO,“SHIDUIHAOGUSHIXIQUEDEMIBU,RUGUODANDANKAOZHUANYEBIANJULAICHUANGZUOXINZUOPIN,HENNANMANZUXIANZAIGUANZHONGDEXUQIU”。YEYOURENZHIYISHIBUSHIYINWEIBIANJUSHICHANGHAOJUQUEFA,ZHINENGDUIIP“YIJILIANGCHI”。“GUONEIGUOWAIDOUYOUHENDUOJINGDIANZUOPINFANPAIDEHAOZUOPIN,ZHEIZHENGMINGYIGEHAOGUSHISHIYOUZHANGJIUDESHENGMINGLIDE。”SONGXINSHUO,“IP KAIFAHAIHEJINGDIANZUOPINFANPAIBUTONG,IPSHIYIGEGUSHINEIHE,KAIFACHUBUTONGDECHANPIN,BINGBUSHIJIANDANYIYIDEFUZHIZHAOBAN。” (JIZHEXUNCHAO)

  MINGCIJIESHI :IP,YING WEN“Intellectual Property”DESUOXIE,ZHIYIWEI“ZHISHICHANQUAN”。TADECUNZAIFANGSHIHENDUOYUAN,KEYISHIYIGEGUSHI,YEKEYISHIMOUYIGEXINGXIANG,YUNYINGCHENGGONGDEIPKEYIZAIMANHUA、XIAOSHUO、DIANYING、WANJU、SHOUYOUDENGBUTONGDEMEIJIEXINGSHIZHONGZHUANHUAN。ZAIHAOLAIWU,CHAOJIIPDIANYINGDECHENGGONGLIZIZAOYIBIBIJIESHI,RU《HALI·BOTE》、《ZHIHUANWANG》、《XINGQIUDAZHAN》、《BIANXINGJINGANG》DENGXILIEYINGPIAN。

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