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85后成观影绝对主力 电影营销关键摸准市场脉搏

东方财经网 2015-04-26 18:31:40 来源:广州日报
原标题:摸着市场脉搏 电影营销玩快准狠尽

  HUANGXIAOMINGBAN《HEYISHENGXIAOMO》

唐山股指期货配资   《WANWUSHENGZHANG》HAIBAO

  YOUDIAOCHAXIANSHI,85HOU、90HOUSHIMUQIANZHONGGUODIANYINGGUANZHONGDEJUEDUIZHULI。DIANYINGGUANZHONGZHUYAOLAIZIDAXUE,TAMENBUJINJINSHIMUQIANQUANGUO2000DUOWANDEZAIXIAODAXUESHENG,GENGDUODESHUQU10NIANCONGDAXUEXIAOYUANZOUCHUDEBIYESHENG。CHULEBEISHANGGUANGSHENJIDACHUANTONGPIAOCANG,ER、SANXIANCHENGSHIGUANZHONGCHENGWEIZUOYOUYIBUDIANYINGPIAOFANGGAODIDEGUANJIAN。TONGSHI,XINYIDAIGUANZHONGQUNYUYIWANGLIDAIGUANZHONGQUNYOUBUYIYANGDETEDIAN:HUOQUMUBIAOYAO“JISHIGAN”、SHENMEIQUWEIPIAN“YOUXIGAN”、XINGQUAIHAOYOU“CANYUGAN”。

唐山股指期货配资   WEILEYINGHEZHEIXIEZHENZHENGDEPIAOFANGJINZHUDEXIHAO,DIANYINGJUZUZAIXUANCHUANSHI,YEZHENDUIXINGDIZHANKAIZIJIDEXILIEHUODONG,YUSHIMUCHUN4YUEDEDIANYINGXUANCHUANHUODONGCHENGXIANLEYUSHICHANGBIANHUAJINMIJIEHEDETEZHENG。

  快!

  缩短宣传期,抓紧售票

  观众:我要的,我马上就要

  HAIJIDEQUNIAN4YUEFENSHANGYINGDE《TONGZHUODENI》,TADEXUANCHUANQIZHENGZHENGYANXULELIANGSANGEYUE。BUGUO,JINRUJINNIANYILAI,DIANYINGDEXUANCHUANQIJIBENSHANGDOUSUODUANWEI15TIAN。YIZESHIWEILEYASUOXUANCHUANCHENGBEN,ERZEYESHIWEILEYINGHENIANQINGGUANZHONGDUIJISHIGANDEXUQIU,“SHEIYOUNEIGENAIXINGDENGNIHAOJIGEYUE?WOYAODE,WOMASHANGJIUYAO。JIXINGZISHI90HOUDEYIGETEZHENG。”

唐山股指期货配资   BIRU,JIJIANGZAI4YUE24RISHANGYINGDEJINKOUDONGHUAPIAN《FENGKUANGWAIXINGREN》DEXUANCHUANQIJIBENJIZHONGZAIQINGMINGJIEHOUFALI,“MUDEJIUSHIRANGGUANZHONGLEJIEDIANYINGDETONGSHIJIUKEYISHANGWANGGOUPIAO。FOUZEXUANCHUANGONGSHISHANGLE,KEYINWEIQIDAISHIJIANGUOZHANGZAOCHENGGUANZHONGXINGQUZHUANDAN,XUANCHUANJIUDENGYUBAIZUOLE。”

唐山股指期货配资   XIAOGUO:XUANCHUANQIJIUSHISHOUPIAOQI,ZHEIKEWEISHIWANGLUOSHOUPIAOSHIDAIDEXUANCHUANXINXINGSHI,SUOYI,BIANXUANCHUANBIANMAIPIAOSHIZUISHIZAIDE,YEZUINENGJIANYANXUANCHUANXIAOGUODE。RUGUOXUANCHUANJIEZOUTABUZHUN,YIJIAOCAIKONGHENKENENGZAOCHENGDIANYINGPIAOFANGDELUOBAI。

  准!

  走进二三线城市 瞄准目标观众

  观众:你肯见我,我便疯狂

  BUSHAODIANYINGJUZUZAIDUANSHIJIANNEIFENGPAOQUANGUOGEDACHENGSHILUYAN,BIRU《ZHANLANG》JIUPAOLE21GECHENGSHI、《HEYISHENGXIAOMO》PAO20GEDAXUEXIAOYUANZUOLUYAN。FUZE《ZHANLANG》XUANCHUANDEHENGYEDIANYINGXUANCHUANRENYUANGAOSUJIZHE:“FENGLE、TOUZHILE,WOMENDOUHAOPEIFUJINGGE(WUJINGDENICHENG),TAXIANGTIEDADEYIYANGYITIANYICHENGSHIGONGCHENGLVEDIPAOLUYAN,MEIGECHENGSHIDOUPAOHAOJIJIAYINGCHENGZUOGUANZHONGJIANMIANHUI,ZUIHOUSANGZIDOUYALE。”

  ZHENGSUOWEI“NIKENJIANWO,WOBIANFENGKUANG”,MUQIAN《ZHANLANG》DEPIAOFANGYI4.8YIYUANAOSHIQINGMINGDIANYINGDANG。TONGYANG,JIANZHIWUYIDANGQIDE《HEYISHENGXIAOMO》MUQIANZAIWANGLUOSHANGDEYUSHOUCHENGJIYEHENBUCUO。

唐山股指期货配资   LINGWAI,DUOWEI85、90HOUDENANSHENGFANYINGZAIDIANYINGSHANGYINGQIANJIUGUANKANLE《ZHANLANG》ZAIGEDAMEITISHANGGUACHUDEPIANHUA,FAXIANZHEIBUPIANZIDEYINMUHUAMIANJIUHETAMENSHUXIXIAIDEDIANNAOYOUXIHUAMIANYIYANG,ZHENSHI、CIJIYOURENAO。TONGLI,JUQINGWEIFANKEXUEYUANZEDE《SU7》FEICHEZHUANGLOUYEYITONGYANGSHOUDUANBODE7TIAN13.68YIYUANDEZONGPIAOFANG,QIBIANBUDITIE、WANGLUODEXUANCHUANDUANPIANCHONGMAN“YOUXIGAN”DEHUAMIANHESHENGXIAOTEDIANSHUNJIANZHENGFULEMAIPIAOGUANZHONGDEXIN。

唐山股指期货配资   XIAOGUO:XUDUOPINGLUNJIAZHICHULUYANWEI《ZHANLANG》YINGDELEERSANXIANCHENGSHIDEPIAOFANG。ZAIXIAOYUANXUANCHUANHUODONGJIZHECENGQINYANSUOJIAN,DAXUESHENGGUANZHONGDUIZHUYANDEREQINGDAOFANGJIYULEJIJIDEHUIBAO,TAMENZAIXIANCHANGJIUYONGSHOUJIYUDINGLEDIANYINGPIAO,YONGZHENJINBAIYINZHICHIZIJIDEOUXIANG。《HEYISHENGXIAOMO》YEZHENGSHIZHEIYANGYINGDELEDAXUESHENGGUANZHONGDEGUANZHU。

唐山股指期货配资   TONGSHIYOUDIANYINGYUANXIANDEDIAOCHASHUJUBIAOMING,XUANCHUANDIANYINGDEDONGZUOXINGHESHENGXIAODUIYUERSANXIANNIANQINGGUANZHONGTEBIEYOUXIAO,“TAMENBIJIAOXINSHANGZHEIZHONGDONGZUO、SHENGXIAODOUYOUYUEDEDIANYING,RENWEIZHEIYANGCAIZHIHUIPIAOJIA。”

  狠!

  线上线下都要“逗比”

  观众:你若端着,我便无感

唐山股指期货配资   ZHEILIANGTIAN,FANBINGBINGHEFEIWENNANYOULICHENXIANSHENHUOBAODEZONGYIJIEMU,RANGYUANBENRANGLEJIGEYUEDELIANQINGZAIDUYINQIGUANZHU。QIZHONG,FANYEHAIBUGUXINGXIANGDICANYUDAOYOUXIDANGZHONG,BEIGUANZHONGDIANZAN“HAOPIN、HAOZHENSHI”!SHISHISHANG,FANYEZAIWEI4YUE17RISHANGYINGDEDIANYINGXINZUO《WANWUSHENGZHANG》ZUOXUANCHUAN,“FANCHAOFEIWENDOUXIANBUGOUWEI,GANCUIQIQISHANG‘PAONAN’,FANYEWEILELIYUDAOYAN,WEILEPIAOFANGZHENSHIPINDE。”ERJUZUXUANCHUANRENYUANYEDUIMEITIBIAOSHI,“DIANYINGDEXUANCHUANTOURUBUSUANDUO,DANYINWEIFANYEDEJINGYEXIANZAIXUANCHUANXIAOGUOFEICHANGHAO,YOUQISHICANYULEZHEIDANGJIEMUZHIHOU,TABENRENDEGUANZHUDUXUNSUZAISHANGYIGEDANGCI。DIANYINGDESHOURIPIAOFANGDADAO2600WANYUANRENMINBI,ZHEIZAIZHONGXIAOCHENGBENZHIZUODEDIANYINGLISUANSHIBUCUODECHENGJI。”

唐山股指期货配资   XIAOGUO:FANYEHEFEIWENNANYOUSHANGYOUXIJIEMUDEJUDONGQIAQIAYINGHELEXIANZAIYI90HOUWEIZHUTIDEDIANYINGGUANZHONGFEICHANGZHONGSHIDE“HUODONGCANYUGAN”,BUGUANDIANYINGHAOBUHAOKAN,ZHUYANMENZAISHENGHUOZHONGZHANXIANCHU“ZIJIYOUQUDEYIMIAN”,SHENZHINENGGOUTIGONGRANGFENSIMEN“WANYIBA”DEQUANMINYULEHUATI,DOUHUIZAIFENSI、GUANZHONGXINZHONGYINGZAOCHU“CHAOQIANGCUNZAIGAN”,ZENGJIALEGUANZHONGDUIHAIMEIYOUSHANGYINGDEDIANYINGDERENZHIDU。ZHENGSUOWEI“NIRUODUANZHE,WOBIANWUGAN”。ZHIQIANBUSHAOOUXIANGMINGXINGZHIKENSHANGYIXIEZHENGERBAJINGDEZONGYIJIEMU,FANERSHOUBUDAOZHEIZHONGXIAOGUO。

  尽!

  刷爆人情卡增加附加值

  观众:你肯哄我,我便买票

唐山股指期货配资   MAIYIZHANGDIANYINGPIAOXUYAOJISHIYUANQIAN,RUGUOKANGUOLIANGXIAOSHIZHIHOUJIUWANQUANZUOFEI,JIUHUIBEINIANQINGGUANZHONGRENWEI“BUZHIDE”,DANRUGUOYOUDAPAIGEXINGCHANGZHUTIQU、MAIDIANYINGPIAOJIUYOUJIHUICANYUCHOUJIANGJIANMINGXINGDEHUODONG,YIDINGNENGXIYINDALIANG“LURENZHUANFEN”,YINWEI“CHAOZHI”LE。ZAI《ZUOER》DEGUANGZHOUDAXUEXIAOYUANXUANCHUANXIANCHANG,SUYOUPENGSHUABAORENQINGKA,QINGLAILEDANGNIANDE“HAIZHUDADANG”ZHAOWEILAIZHANTAI(SHANGTU),HAIRANGZHAOWEIBANGCHANGDIANYINGDEZHUTIQU,YONGTAZIJIDEHUALAISHUOJIUSHIRANGDIANYING“XUNSUZENGZHI5GEYI”。TONGSHI,ZAIHUODONGXIANCHANG,ZHIYAOFAWEIBOJIARUDAODIANYINGHUATIXIA,JIUNENGHUODEHEOUHAO、CHENDOULINGDENGQINGCHUNOUXIANGJINJULIJIANMIANDEJIHUI。CIJURANGBUSHAODAXUESHENGFENGKUANG。ERCHANGWAI,GEZHONGSONGDIANYINGPIAOHUODONGYEZAIHUOREJINXINGZHONG,ZHEIWEIDIANYINGDEYUREQIDAOLELIANGHAODEZUOYONG。

  XIAOGUO:RUJINWEIDIANYINGZENGZHIDEGELEIHUODONGKEWEIWUHUABAMENCENGCHUBUQIONGSHUZHIBUJIN。ZUICHANGJIANDEJIUSHIGELUGUANYINGTUANHUODONG,ZHIYAOWEIBOGUANZHUGAIDIANYING,JIUKENENGHUODEMIANFEISONGCHUDEDIANYINGPIAO。YOUBIRU《SUDUYUJIQING7》HAIBANLEGELEICHEMOZHAN,RANGDAXIAOYINGMIBUGUANGKANDIANYINGGUOYIN,KANCHEMOXINGYENENGGUOBA“GANYIN”。ZHEIXIEDOUSHI“FULI”A,ZENMENENGRANGGUANZHONGBUXINHUALUFANGNI。ZHENGSUOWEI“NIKENHONGWO,WOBIANMAIPIAO”!HAOSHIZAI。

  头评

  营销关键在于能否摸准市场脉搏

  CONG《ZHANLANG》QUANGUOFENGPAOLUYANLAPIAOFANGDAO《WANWUSHENGZHANG》CANJIAPAONANBUXIJIEFEIWENWEIWEIGUANRENQUNTIGONGHUATI,SUOYOUDEYINGXIAOSHOUDUANDOUWEIJULONGRENQIERLAI。

  ZHEIGESHICHANGTAIDUOXUANZERANGRENYANHUALIAOLUAN,DIANYINGBENSHENDEZHENRONGNENGJULONGRENQI,SHIQINGJIUHAOBANDUOLE,《WANWUSHENGZHANG》YOUFANBINGBING、HANGENGJIUYADUILEBAO,《HEYISHENGXIAOMO》YOULEXIAOMINGHEBabyZHEIDUICPYESHIWANXING。DANSHIZHENRONGYEBUSHIPIAOFANGLINGYAO,ZHENGZAISHANGYINGDE《WOSHINVWANG》ZHENRONGTONGYANGJINGYAN,KESHISONGHUIQIAO、CHENQIAOEN、WUJUNMEI、YINENGJING、DOUXIAO、ZHENGYUANCHANG、YANGYOUNING、JIANGWU、QINHAODENGQUANMINGXINGZHENRONGWEISHENMEBUNENGJULONGRENQI?SHANGYING3TIANGANGGUOQIANWAN,KEWEICANBAI。SHENMEYUANYIN?YOUWANGYOUSHUO,SUIRANSHIKANBI《XIAOSHIDAI》DEZHENRONG,KESHITAMENDENIANLINGRANGWOGANJUEHETAMENBUZAITONGYIGESHIDAI。

  SUOYIJUEDINGYIGEYINGXIAOSHOUDUANSHIFOUZOUXIAO,GUANJIANZAIYUNENGFOUMOZHUNSHICHANGMAIBO。

唐山股指期货配资   WEILE《ZHANLANG》WUJINGQIANQIANHOUHOUZONGGONGPAOLE21GECHENGSHIBANGUANZHONGJIANMIANHUI,YINWEIRUJINDEDIANYINGGUANZHONGZAOYIJINGBUZHIJIZHONGZAIJIGEYIXIANCHENGSHI,WUJINGTOULU,DENGCHAO、YUBAIMEIDENGXUDUOPENGYOUCHUANSHOUGUOTAYAOZHONGSHILUYANZHEIYIJINGYAN,SUOYITABIXU“YAODAPODENGCHAODEJILU!”CAINENGRANG 《ZHANLANG》DAMAI。《WANWUSHENGZHANG》JINGUANYOUFANBINGBING、HANGENG,DANYEBUGANDIAOYIQINGXIN,WEICIFANYEWEIKENENGDEDIANYINGGUANZHONGGONGXIANLEZIJISHANGBUMINGLANGDEGANQINGZUOHUATI,SUOYIZAI《SU7》DEDAYAZHIXIA,《WANWUSHENGZHANG》SUANXIANGDANGJINGCAI。《ZUOER》MEIYOUQIANGZHENRONG,DANSHICONGMINGDESUDAOYANZHAOLAILEZHAOWEIYESUANSHIXIANGDANGJINGYAN,DANSHIDIANYINGHAIMEIYOUSHANGYING,ZHEIGELINMENYIJIAOWANDEPIAOBUPIAOLIANGHAIBUZHIDAODAAN。

唐山股指期货配资   SUOYI,YAOXIANGYINGXIAOZUODEPIAOLIANG,NIBUFENXISHICHANG,BUBAWOSHICHANGMAIBO,YIWEIZHIYAOZHAOBANCONGQIANDECHENGGONGJINGYAN,ZHUDINGYIBAITUDI。

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